All work
Kestrel Bank
A challenger bank that had outgrown its launch identity. We rebuilt the brand around a single idea, calm confidence, and carried it into every screen of the app.
Client
Kestrel Bank
Sector
Finance
Year
2025
Services
Brand identity, product design, motion
The challenge
Twelve product teams, three legacy logos and no shared language for how the bank should sound or move.
Our approach
We started with a voice and motion system before touching the logo, then designed a type-led identity that scales from a 16px app icon to a branch facade.
What we delivered
Brand identity, product design, motion.
Next project
Ostra Health
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